Spoor offers users access to their impact on society and the environment, a more manageable and digitalized closet, and adapt to an ethical shopping behaviors.
Achievement
This design won the first place in the Adobe + Patagonia Creative Jam, which topped the field of 432 participants from 113 universities across the US, UK, and Canada.
Background
Fast fashion is a business model that producing replicate of high-fashion designs in low cost. But the low costs are often based on the exploitation. Apparel workers are among the lowest-paid people the the world. Many workers face unsafe working condition, long hours, low pay and other inhumane condition.
Collaborators | Chevonne Xue, Ava Xu
Project type | Adobe Creative Jam + Patagonia ; Three day design challenge; Mobile app
Project date | Dec. 2021
Challenge
Our challenge was to design a third-party mobile app that informing consumers segment about brands that support living wages directly benefitting workers and their families. The solution must create a way to view measurable impact and/or progress.
My Roles | Ideation Lead (ideation, user flow, wireframe)
Design Goal
Educates people on fair trade and sustainable consuming
Encourage consumer to make impact through their consumption
Gradually influence users to develop an ethical shopping behaviors
Prompt businesses to adapt better supply chain practices and sustainable business model
Product
Ethical marketplace
Ethical icon
Products have icons to indicate the ethical programs they support
Transparent profit breakdown and other product detail
More details about the products on the product page, including transparency with profit breakdown and other production materials, the impacts you will make if you purchase the products, and details on the manufacturing place, specific to the factory.
Learn about ethical brands
A “learn about” section for each brand allows the users to acknowledge its effort as an ethical brand and continuous supporting it in the future.
Know your impact
Gain awards through your purchase
Consumers can get awards through every purchase they make.
Easy-to-understand impact analysis
Data visualization provides consumers with an intuitive way to understand the impact they make.
A deeper understanding of why we need to take action
Consumers can learn more about different impact programs Spoor offers as well as the importance of take an action as a conscious consumer.
Manage your closet
Smart Closet
manage the users’ belongings systematically and logically, which lets users better understand their own shopping behavior and needs to make conscious shopping decisions in the future.
Trade in your clothes to support sustainable business
The clothes cycle function encourage users to donate or trade in their unwanted clothes, support resource cycling and the green economic.
Our Design Process
Meet Our User
Design System
Final Delivery
In the final round, I conducted a three-minute presentation and walked everyone through the journey of a first-time user on Spoor.
The presentation adapted a form of storytelling and explained our app and design idea vividly, featuring onboarding, discovering, purchasing, checking awards, and managing one’s closet. The whole process gives the audience a clearer picture of how this ecosystem works.
Finally, we won the first place in the Adobe + Patagonia Creative Jam, which topped the field of 432 participants from 113 universities across the US, UK, and Canada.
☞ Click here to see the presentation | 1:27:25
Key Takeaway
Story telling has a magical power
Although we didn’t get the highest point during the first round design review, the presentation and the storytelling really brought our product to the next level. No matter how brilliant your idea or design is, it is always more important to let people understand the design goal and imagine the difference and outcome from the design.
The devil is in the detail
Sometimes, a single pixel can make a difference. We only spend a very short time identifying our design goal and the product structure, and we spend most of our time designing and prototyping. It’s really detail-oriented and cumbersome, but much of the care for the user is poured into these details.
User centric is the key, and we need more user feedback
We didn’t have time to conduct first-hand research and usability testing due to the limitation of time. We would like to learn more about the user, their attitude toward ethical consumption, and their needs and pain points.